Student Project Examples

Glen Green Website
A local artist wanted to display his work online so that he could sell some of his originals and to find some new contacts. The website was a collaboration of tech students, design students and communication students. They joined together on a term project to help the artist design a stunning website that would please all of his requirements. The website took the full semester to complete and required the artist to pay for a domain name. Other then that there were no costs involved except for signing up with studibudi. The students showed the artist how to update information on the web site and got a great reference from him for their future employment.

www.glengreen.com / www.vancouversportsart.ca

GM Advertising Project
A group of students at Capilano University were given the challenge of making a commercial for General Motors. The idea was to make short video of a concept that could be released for the 2010 Olympic Games. The group put together a very entertaining and creative video. The video was created by Robert Sarkissian, Duncan Joseph, Courtney Tennant, Kate Weiss and Raymond Jiang. They were the Winners of the 2007 Creating Connections TV AD Competition! Here is a link to the video to see what young advertising students are capable of.

View Video

Visit www.vancouverfilms.com for further information.

Advertising Campaign
Students provide services as an adverting agency. They will develop fresh creative ideas that form the foundation of your advertising campaign. This campaign will be tailored to your company’s budget, scope and vision. The students will provide written objectives, media plans, promotion plans and draft creative outline. This campaign will be mentored by professors with final results presented to the company.

Branding Strategy
Students prepare a branding strategy for the launch of a new or existing product. A branding strategy is a vital step in creating a company’s identity and are quite challenging for most businesses. Working as a team, students develop all the intricate details of the branding strategy. They analyze the target market, competitive advantages, positioning and other relevant information. The final strategy will be presented to the company along with recommendations for the future.

Market Research
Market research is one of the most important activities of business. It is also very time consuming and expensive.

Students collect and analyze data on customer and business demographics, consumer needs, buying habits and other relevant information. They then identify the problem, define objectives and analyze findings. The final report will be presented to the company with recommendations. This type of project can be extremely beneficial to a company in creating the right focus for their time and resources.

Strategic Marketing Plan
A strategic marketing plan is very important for all businesses because it helps them understand their market, their customers and their products/services. Students develop a strategic plan by doing a situational analysis, a marketing strategy, a budget and a time line. A final strategic marketing plan report is produced and presented to the business.

Internet Marketing Plan
An effective internet marketing plan can be one of the most useful tools for a company. Students work through the internet marketing plan with a high level of knowledge. They look at strategic planning, customer analysis, positioning, pricing. They will also look at Search Engine Optimization, Web Traffic and Website Development. Analysis of these details insures the quality of the internet marketing plan. Students present the internet marketing plan to the company along with recommendations for the future.